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Sofia

Bestseller | Seamless | Iconic

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Seamless Bras Reimagined

Made for Every Body

Engineered in an inclusive size range, adapting naturally to your body for a smooth, comfortable fit.

Wire-Free Support

Advanced soft gel support that hugs your curves, lifts naturally, and feels like a second skin.

Truly Machine Washable

Designed for your everyday hustle.
Retains shape & color even after 50+ washes

Real Women. Real Talk

★★★★★

Delhi customer

Amazing comfort, amazing quality even for the price…can’t wait to buy other styles as well ♥️

Bello – Wireless Black Bra for Everyday Comfort

Rs. 1,599.00

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★★★★★

Kolkata customer

It's exactly as shown on the picture! The brand delivers on what it says! Do recommend it for every girlie who wants comfort, quality and pretty colour palette - all in one!

Sofia- Pink Seamless Wireless All Day Bra

Rs. 1,599.00

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★★★★★

Bangalore customer

Wore it all day and did not have to change it for pilates either. Too comfortable!

Bello – Wireless Pink Bra for Everyday Comfort

Rs. 1,599.00

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★★★★★

Mumbai customer

Fits very well, is super comfortable and can wear it for hours together.

Luna – Wireless Full Coverage Everyday Bra in Gray

Rs. 1,499.00

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Wireless Bra

Discreet packaging

Delivered in plain, no-logo packaging—just between us.

No questions asked returns

If it does not fit, return it - no questions asked.

Fast & free delivery

Free delivery all over India within 4-6 business days

Why we exist?

...because our body deserves better

Our story

Oh so u: The Best Daily Wear Bras and Shapewear in India

At oh so u, we are on a mission to redefine the Indian "bra-drobe." We understand that for Indian women, intimate wear isn't just about aesthetics—it’s about surviving long commutes, 9-to-9 workdays, and humid climates. We specialize in daily wear bras that offer a "second-skin" feel and tummy tucker shapewear that smooths without the squeeze. From buttery-soft seamless bras to high-performance tummy control shapewear, every piece is engineered for the diverse curves of Indian bodies.

Shop the Best Lingerie and Shapewear in India

Our collections are meticulously engineered for the diverse body types of Indian women. Whether you are looking for the perfect daily wear bra for long office hours or a seamless tummy tucker shapewear for a festive saree, oh so u provides the ultimate blend of science and comfort.

Premium Bras for Every Silhouette

Choosing the best bra for daily wear in India shouldn't be a struggle. Our range includes:

Full Coverage Wireless Bras: Experience zero drama with our buttery-soft fabrics and broad straps designed to distribute weight evenly.
Wired Bras: Designed to provide structure and a gentle lift without the typical poking of traditional wires.
Seamless T-shirt Bras: Our Nina collection offers sculpted support that stays invisible under the thinnest fabrics.
Padded Bras: For those seeking a smooth silhouette and extra confidence without the bulk.

Sculpting Shapewear for Every Occasion

Looking for the best shapewear in India? Our "All-Day Sculpt" collection is designed to smooth and contour while remaining breathable.

High Waist Sculpting Shorts: Targeted compression for the tummy, hips, and thighs—ideal for bodycon dresses and fitted kurtas.
Saree Shapers: Ditch the traditional petticoat for a streamlined look that makes every drape look professional.
Comfortable Body Shapers: Medium control options that allow you to breathe and move freely from 9-to-9.

Inclusive Panties and Everyday Comfort

Our panties collection focuses on hygiene and fit. From Seamless Panties and tummy control panties and seamless everyday briefs, we prioritize moisture-wicking fabrics and cloud-soft elastic that leaves no marks on your skin.

Why Choose oh so u?

In a market saturated with generic lingerie, oh so u stands out by placing the comfort of the Indian woman at the center of every design. We don’t just sell innerwear; we provide a "second-skin" experience engineered to handle the demands of a 12-hour day, from the boardroom to a family wedding. Our products are crafted from premium, high-breathability fabrics that adapt to your body, ensuring you stay supported, confident, and "still breathing" through every curve.

Size Inclusive: From S to 4XL

We believe comfort has no size limit. oh so u is proud to be one of the few Indian brands offering a comprehensive range from S to 4XL and 32B to 44E. Whether you are looking for plus size shapewear or supportive bras for heavy breasts, our fit-first approach ensures that every woman finds her perfect match.

Our Promise to You

Discreet Packaging: Your privacy is our priority. All oh so u orders are delivered in plain, no-logo packaging—keeping your purchase just between us.
No Questions Asked Returns: We want you to love your fit. If it does not fit perfectly, return it within our policy window—no questions asked.

Fast & Free Delivery: Enjoy free delivery across India. We ensure your comfort reaches your doorstep within 4-6 business days.

How to Order from oh so u

Browse Our Collections: Explore our categories—from Daily Wear Bras to All Day Sculpt Shapewear.
Find Your Fit: Use our Bra Size Calculator or refer to the size charts on each product page.
Add to Cart: Select your preferred color and size (S-4XL) and click "Add to Cart."
Secure Checkout: Enter your shipping details, choose your payment method, and confirm your order. You’ll receive a tracking link as soon as your discreet package is dispatched!

Helpful Information & Corporate Policies

Our Story: Born from real trial-room frustrations, oh so u is a brand by women, for women.
Contact Us: Have sizing questions? Reach out to our comfort experts for personalized help.
Refund & Return Policy: We prioritize hygiene and customer satisfaction with a seamless exchange process.
Privacy Policy: Your data security is our top priority. We use industry-standard encryption for all transactions.
FAQs: Find quick answers to how to measure bra size, shipping times, and fabric care.
Referral Program: Share the comfort! Refer a friend and earn rewards on your next purchase.

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What’s Your Relationship With Your Bra?

Be honest — how do you feel when you put your bra on?

By the end of the day, your bra situation is…

How often do you find yourself adjusting your bra?

If your bra had a personality, it would be…

If someone asked you to recommend this bra-

Date night essentials

Sofia

Seamless Bras Reimagined

Made for Every Body

Truly Machine Washable

Inner Circle Diaries

Real Women. Real Talk

★★★★★

Delhi customer

★★★★★

Kolkata customer

★★★★★

Bangalore customer

★★★★★

Mumbai customer

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Discreet packaging

No questions asked returns

Fast & free delivery

Why we exist?

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Oh so u: The Best Daily Wear Bras and Shapewear in India

Shop the Best Lingerie and Shapewear in India

oh so u Blogs: Expert Lingerie & Shapewear Guides

Why Choose oh so u?

How to Order from oh so u

Helpful Information & Corporate Policies

Corporate Information & Physical Address

Enjoy 7-Day Free Return*

Shop by Mood

Date night essentials

Sofia

Seamless Bras Reimagined

Made for Every Body

Truly Machine Washable

Inner Circle Diaries

Real Women. Real Talk

★★★★★

Delhi customer

Shop by Category

Discreet packaging

No questions asked returns

Fast & free delivery

Why we exist?

Shop on your favorite marketplace

Subscribe

Sign up and become a member of Inner Circle.Get exclusive perks and early access.

Oh so u: The Best Daily Wear Bras and Shapewear in India

Shop the Best Lingerie and Shapewear in India

oh so u Blogs: Expert Lingerie & Shapewear Guides

Why Choose oh so u?

How to Order from oh so u

Helpful Information & Corporate Policies

Corporate Information & Physical Address

Stay Connected with oh so u

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